(Greenpeace 2017), 41. Fixing your clothes instead of throwing them away can make an incredible contribution to the reduction in global pollution. Furthermore, given the speed at which designs are being produced, no longer are fashion collections limited to four seasons; new fashion collections are introduced each week, with some mainstream retail stores receiving fresh products daily. If you like our site, think our work is important and want to pledge your support, you can pledge a donation through Patreon. UK disposes of 350,000 tonnes of clothing in landfills every year. By that score, we know that purchasing fast fashion items directly contributes to the global polluting machine that is to blame for 8% of the world’s carbon emissions. In the end, it all comes to the way we treat our clothes. When she's not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature. 75% of Australians have thrown clothes away at some point in the past year. Of the 2,400 substances used in clothing manufacturing, researchers found that approximately 30% of the identified substances posed a risk to human health. (Elizabeth Cline, ‘Overdressed’ 2012), 17. House of Common Environmental Audit Committee. (Lenzing 2017), 34. (Ellen MacArthur Foundation 2017). In Australia, some garment outworkers earn as little as $7 an hour and, in some cases, as little as $4 well which is below the minimum wage of $17.49 per hour. - Eco Warrior Princess. (Choice 2014), 8. Thankfully for us conscious consumers, there are countless brands doing their bit to transform the fashion industry for the better. Some of the main sources of carbon emissions along fashion supply chains are things like pumping water to irrigate crops (like cotton), the harvesting machinery, general transport, and those pesky oil-based pesticides—all of which are inevitably increased in the notoriously overproducing world of fast fashion. 10 Organic Bed Sheets and Bedding Brands For Sustainable Shoppers (and Sleepers!) Making one kilogram of fabric generates an average of 23 kilograms of greenhouse gases. (McKinsey 2016), 27. 50. 18. (Ellen MacArthur Foundation 2017). It’s not unusual these days for people to buy fashion designs direct from the catwalks and runways via social media and other shopping apps. Approximately 300 million people who produce cotton are still living in poverty. (Quantis 2018), 23. Last year our most popular article was “Fast Fashion and How to Reduce Clothing Waste“. It is commonly known that fast fashion production facilities are located in countries that are referred to as emerging or developing markets. *Boohoo is a possible dishonourable exception – their final production is in Leicester UK to reduce time to market, but they have still been accused of labour rights abuses. Water-thirsty plant cotton linked to water depletion, accounts for 30% of all textile fibre consumption. (Global Fashion Agenda 2017), 31. For more information, click here. (YouGov 2017), 67. The average Canadian throws 32 kilograms of textiles into landfills each year. Copyright © 2010-2018. It is usually characterised by high volume, low margin, fast-paced, cheap and disposable items. Find her on LinkedIn and Medium. (Quantis 2018), 6. Americans consume nearly 20 billion garments a year, equivalent to 62 garments each. We’ve broken them down into subcategories for your reading pleasure. (WRAP 2011), 44. Apparel consumption is expected to rise by 63%  from 62 million tons today to 102 million tons in 2030. (Textile Beat 2016), 9. Combined with open-loop cycles, cotton production within the fast fashion industry poses a significant threat to health and well-being for agricultural workers, for eco systems and ultimately for all of us. In the UK, the estimated average lifetime for a garment of clothing is 2.2 years, or just under two years and three months. You should be suspicious of any brand that is not prepared to fully account for where and how it makes the clothes it wants you to buy. (World Resources Institute 2017). (YouGov 2017), 66. Although the cultivation area of cotton covers only 3% of the planet’s agricultural land, its production consumes an estimated 16% of all insecticides and 7% of all herbicides. The UK's monthly fast fashion habits produce the same emissions as flying a plane around the world 900 times, new research reveals. (YouGov 2017), 68. 2. Farmers like Hudan in Ethiopia are having to adapt in a drastically warming world to … 19. 63% of textile fibres are derived from petrochemicals. Not only do these people have to work exhausting hours, but the payment they get is far from fair. About the author: Jennifer is an aspiring content writer who likes to write about sustainable solutions, greener lifestyle options, and organic products. To make the fast fashion industry eco-friendly, it needs to focus on quality rather than quantity. The volume of water consumed by the global fashion industry is 79 billion cubic meters equivalent to 32 million Olympic-size swimming pools. (McKinsey 2016), 40. The customer has always driven the business model. “Fast fashion brands like Fashion Nova, Boohoo, Revolve, Pretty Little Thing and Forever 21 all score … North Americans is the largest consumers of new textiles, consuming 37kgs each. In the past 15 years, the average number of times a garment is worn before it ceases to be used has decreased by 36%. 57% of Australians dispose of clothes because they no longer fit. The fashion industry’s CO2 emissions are projected to increase to nearly 2.8 billion tons per year by 2030— equivalent to the emissions of 230 million passenger vehicles driven for a year. This is precisely why they neglect the sustainability aspect of production, starting from using non-biodegradable fabrics that are fully processed with chemicals, to throwing production waste into water streams, lakes, and oceans. (Global Fashion Agenda 2017), 32. Read on to discover some hard facts about fast fashion—we guarantee you’ll put down that $10 t-shirt and back away slowly in case it bites. UK disposes of 350,000 tonnes (£140 million worth) of clothing in landfills every year. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Disclosure: The curated list is based on the writer’s research and all data and stats are current at time of publishing. Feature image via Unsplash. Enjoyed this post & want to show your gratitude? As the industry of fast fashion grows, our ideas on what is fresh and socially acceptable to wear also face a massive transformation. 21% of Australians estimate that they own over 100 garments (excluding underwear or accessories). Use our Directory to search more than 2,000 brands. So, the exact opposite of what we want! (Global Fashion Agenda 2017), 42. Apparel production is also resource- and emissions-intensive. (Alternatives Journal 2015), 35. Consider that: Making a pair of jeans produces as much greenhouse gases as driving a car more than 80 miles. 51. Forecast of the fast fashion apparel market size worldwide from 2009 to 2029 Published by Statista Research Department, Aug 13, 2020 This statistic shows the market value of the fast fashion …

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