Collectively, this list illustrates just how much room there is for innovation in influencer marketing and how you can introduce it into your own brand. |, 13 Best Influencer Marketing Campaign Examples. Holiday influencer marketing campaigns are especially lucrative. Oakley’s recent “What do you see?” influencer campaign is undoubtedly one for the books. Buick turned to a handful of Pinterest influencers in fashion, food, and design. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on Skype (Opens in new window), Impact Acquires Influencer Marketing Platform ACTIVATE, Facebook Introduces Facebook Shop in the App and Expands Instagram Shopping, 2020 International Performance Marketing Awards. Among one of the most hands-off influencer campaigns we’ve seen, Nissan invited a handful of outdoor influencers to a 4-day Titan Adventure. It’s a young, vibrant brand that has quickly grown in popularity despite only launching a few years back. Popularity vs Personalisation: Which is a Better Influencer Marketing Tactic? Through Celebrity endorsements, heart-warming father influencers, and female influencers suggesting fitting holiday gift ideas for husbands, Gillette achieved a 3% engagement rate across an audience of almost 13 million people. Ryan started his influencer career in 2015, where his parents recorded and uploaded videos of him unboxing various toys. Top Ways to Collaborate With Influencers to Bring Your 2020 Holiday Campaign to Life. Ancestry DNA also increases its influencer efforts around April 25 – National DNA Day. Not only did the brand raise awareness with a 5% engagement rate on Instagram, but the Nano-influencer campaigns were among the most significant contributions to a record $300 million in coffee purchases in 2018. Having mastered influencer marketing with Instagram Influencers, Gymshark – a fitness clothing brand – decided to scale their influencer program into TikTok. And there you have it. When BMW launched its new 1 Series sedan, it decided to break its own mold and conduct its very TikTok influencer campaign. As it happens, product giveaways naturally lend themselves to influencer campaigns. Instead, it works with influencers. Much of this success can be attributed to their influencers and their influencer marketing strategy. By the end of the challenge, Gymshark enjoyed an 11% engagement rate on TikTok alone. Home » Blog » You’re just in time for the Final Entry Deadline for the 2020 International Performance Marketing Awards. In the end, there were millions of new visitors to Buick’s website and branded social media pages. Bumble took their Super Bowl ad to Instagram, where Serena’s message exploded into an incredible display of user-generated content. With a catchy slogan – that included tags and hashtags – and a carefully-crafted team of influencers, Hilton was able to let their influencers flex their creativity for nearly a 5% engagement rate across an audience of 2.7 million people. Their products are made using only natural ingredients, and wanted to be absolutely sure they were talking to people who valued this information. Our efforts resulted in 31M video views and 548,000 new users to in just 90 days. Get the latest digital marketing insights and trends delivered straight to your inbox. For the third year running, Cult Beauty is Britain’s fastest-growing multi-brand beauty etailer (The Sunday Times Fast Track 100, 2017-2019). “Social media accounts for approximately 44% of our gross e-commerce revenue, with influencers providing an estimated annual reach of 750,000 potential customers. When Naked Juice decided on a new product launch for a juice that contained only “half the sugar,” the brand recruited health and wellness users on Instagram.


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